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Pete Longworth

Create Content That Matters

Empowering overwhelmed entrepreneurs to become compelling content creators.

Featured Post

Everything shifted when...

Reader, Mum's eyes swelled with tears as Dad gave me one more squeeze. There's nothing as bittersweet as saying goodbye to my parents. As I watched their figures fade into the airport crowd, I found myself reflecting on how (and why) our relationship has flourished with time. Things used to be argumentative and crunchy. Nowadays, there's openness, ease, and a levity. The BIG insight: Everything shifted when I stopped trying to change them. For the longest time, I couldn't see how my need for...

9 days ago • 1 min read

Hello Reader, There’s something thrilling about sharing a work in progress—the bold act of opening the door to your creative process and revealing something raw. Rick Rubin once said, "You have to be confident enough in your work to show it to people for feedback, even if it’s not perfect." That's exactly why I'm sending this out to you today. As I stood at the creative cauldron building my new website, I realised that waiting for perfection (a habit I'm familiar with) might mean missing out...

22 days ago • 1 min read

Reader, As a photographer, I have a front-row seat to people’s self-perceptions. Too often, it breaks my heart to witness how unaccepting people can be of our their own beauty—allowing judgements to pollute perfect waters.Reality is, one day we’ll be old and wrinkly, looking back at photographs of ourselves and wondering why we spent so little time enjoying how awesome we actually are. What if we could honour the gift that is our body and love it all—the bumps, the scars, the parts that...

2 months ago • 1 min read

Reader, It's true, I am proud. Proud of the little things that are making big differences in my life this year. Avoiding avoidance. Taking action, and taking time (off). Finding what matters and doing more of it. Listening, discerning. Not people-pleasing, not taking things personally. Meeting moments with curiosity (not conviction). Seeing the beauty and enjoying the playground. Making art—creating content that matters. Being accountable, being disciplined, being true. Showing up,...

3 months ago • 1 min read

Reader, here’s my Top 10 Tips for LIFE 2024… 10. Start with gratitude. 9. Do nothing... often. 8. Curiosity over conviction. 7. Release perfection, embrace iterations. 6. In, and up. (When times get tough, breathe in, and pull yourself up). 5. Don't take it personal. 4. If it's not a F@#! yes, it's a no. 3. Make space for magic. 2. What's the best that could happen? (Contemplate this anytime to dissolve negativity). And my #1 Tip for 2024... What’s your best tip for the 2024? Let me know......

4 months ago • 1 min read

’Tis the season Reader… To embrace the lunacy of life. The countless miracles that have merged to make a single breath reality. Sun, perfectly placed. Gravity, exactly as required. Moon, creating flow for all. Winds dance with oceans, clouds turn to rain. Life fades into death, only to feed life again. Throw a seed, and a tree grows. Unfathomable beauty, naturally. Unimaginable potential, daily. Awe, abundantly available. The only requirement? The right perspective. Enjoy your day. Merry...

5 months ago • 1 min read

Reader, The Gathering "Showcase" Replay is here! The afterglow continues from this little hum-dinger (that's Aussie for... really great event!) I'm so excited to share our featured members and their innovative creations with you. Get yourself ready for a refreshing dose of authenticity and a bunch of new ideas to elevate your content game. WATCH THE SHOWCASE Please enjoy, share, and let us know your thoughts. Better yet, be extra cool and share your thoughts directly with the members of the...

6 months ago • 1 min read

Reader, THE GATHERING SHOWCASE is about to go live! What is it? A curated collection of high-quality content from the graduating class of the Create Content That Matters Programme Why this is a good idea: You'll discover new ways to create content and elevate your brand. You'll experience real entrepreneurs doing real good things for themselves, and this equals real inspiration. Attend live, and you'll receive a full module from the Create Content That Matters Program... for FREE! Toot! Toot!...

7 months ago • 1 min read

32 hours of flying 12 hours of driving 19 hours of waiting in airports A grand total of 63 hours in transit! And for what? For what truly matters. This grand escapade was for friendship. To surprise my best buddy, Pierre. So from a sunny beach in Bali to the ice-capped mountains of Peru, I arrived completely unannounced to surprise him! It was a declaration of what matters to me. It was me putting momentum into intention. The reaction was priceless (see below). First Reader, here's the...

7 months ago • 1 min read

Reader, Would you rather be RIGHT, or would you rather be REAL? After crafting this Truth Drop with Tom, this question has lovingly lingered. It has replaced my automated responses with meaningful choices. It has revealed the stress that I create for myself. It has provided guidance and permission. All this, in one minute of content. I'm curious to know what it does for you... Happy Friday. Have a creative weekend! Pete/. ps. The man in the video is, Tom Slater. He leads the most...

9 months ago • 1 min read
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